Public Relations and Communications Associate – Jumia

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Responsibilities
  • Increase Jumia Kenya’s Brand awareness through media and Social Media
  • Implement group comms strategy in Kenya for our different stakeholders (consumers, sellers and partners, employees and regulators/communities)
  • Work with a  strong network of media partners
  • Be proactive by pitching media and organize interviews with Jumia stories (Write editorials for media, including press releases and reports.)
  • Organize Press Conference and PR events
  • Handle local crisis management (statement, recommendations)
  • Represent the company as a spokesperson
  • Handle the corporate SM in collaboration with different departments, Marketing and HR.
  • Prepare Social Media videos (content) and pictures for the corporate platform (Twitter Group, Group Website, Twitter Kenya and Linkedin Kenya)
  • Report on PR activities – Following PR processes/reporting/tracking.
  • Support the Group Comms team for cross country projects
  • Support the deployment of innovative marketing operations: increase traffic and conversion on the website
  • Proof-read content, including but not limited to social media posts, blog articles and press releases.
  • Follow-up on Public Affairs Affairs – interaction with regulators, International Institutions and others relevant stakeholders.
  • Internal Communications
  • Corporate Social Responsibility
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